→ GDS AWARD

client → KreativKonsum
year → 2021

GDS AWARD

client → KreativKonsum
year → 2021

In the beginning there was plain sheet metal. Pure craftsmanship forms this raw material into a sculpture. Each step from laser cutting to bending is carefully executed by a swiss metal factory.

→KreativKonsum – Carina Fischer and Lukas Baumgartner, two product designers based in Zurich, Switzerland, designed this award for →GDS.FM. They realise projects in the fields of product development, user centered design, game and educational design, scenographic design and graphics.

As for the visuals, the goal was to to illustrate each manufacturing step in an abstract way. From smoke – to fluid simulations, the whole video is entirely done in 3D.

Exploration of materials, color and lightning. The overall mood is defined by the award’s material and creates a warm, cozy atmosphere. Sun rays casting stripes of shadows contribute to this feeling.